GloTech Corporation Website Overhaul

4611 Johnson Rd. STE 8,
Coconut Creek, FL 33073

Challenges

GloTech Corporation, a leader in engineered pump and wastewater equipment, was faced with a choice between maintaining their outdated website which was hindering their business growth, or investing in a new website that would better showcase their expertise and attract new leads. Both options presented challenges and risks. Additionally, the website lacked clear pathways for different user groups, including technical design teams, purchasing departments, and potential employees. 

The company's unique business model and advanced engineering capabilities, such as CFD and FARO scanning, were not adequately highlighted, leading to missed opportunities with potential clients and partners.

Solutions

Web Loft Designs crafted a comprehensive redesign strategy to address GloTech's multifaceted needs. We developed a sleek, modern website with a responsive design, ensuring optimal viewing across all devices. The new site architecture was carefully structured to cater to different target audiences, with dedicated sections for distributors, OEMs, end-users, and potential employees.

We created dynamic product pages that not only showcased GloTech's core offerings but also highlighted related accessories and custom solutions, emphasizing their full-service capabilities. To demonstrate GloTech's engineering prowess, we incorporated visual elements such as videos and images of their advanced design tools in action. The site's content strategy was overhauled to include case studies, technical bulletins, and application guides, positioning GloTech as an industry thought leader. We implemented robust SEO strategies to improve visibility for key search terms like "Mag Meters," "Flow Meters," and "Centrifugal Pumps."

A user-friendly content management system was integrated, allowing GloTech to easily update product information, add testimonials, and post job openings.

Results

The launch of GloTech's new website marked a significant turning point for their online presence. The improved design and user experience led to a substantial increase in site engagement, with visitors spending more time exploring GloTech's products and services. The clear presentation of GloTech's engineering capabilities and custom solutions resulted in a notable uptick in inquiries from distributors and OEMs. The mobile-responsive design expanded their reach, catering to professionals accessing the site from various devices in the field. The enhanced content strategy, including technical resources and case studies, established GloTech as a go-to source for industry knowledge, strengthening their brand authority. The streamlined navigation and dedicated sections for different user groups improved the overall user experience, leading to more qualified leads and partnership opportunities. While precise metrics are still being gathered, initial feedback from clients and partners has been overwhelmingly positive, praising the site's professional appearance and wealth of information.

The new website has effectively positioned GloTech Corporation as an innovative leader in the water and wastewater equipment industry, setting a solid foundation for their continued growth and success.