5.0
Developed a robust multisite WordPress solution that enables ACA to deliver state-specific food handler and alcohol service courses across multiple jurisdictions
+404% organic traffic increaseCase Study
American Course Academy
Olena Villasana
Co-owner
https://americancourseacademy.com/
Education
California, Texas, Utah
Challenges
American Course Academy, a provider of state-approved food handlers and alcohol server certifications, faced a common but critical challenge: increasing both website traffic and conversion rates as they expanded into new states.
With an established brand and clear value proposition, they approached us to enhance their organic visibility and improve their online learning experience. Our task was clear - develop and implement a comprehensive SEO strategy that would not only drive more qualified traffic but also convert those visitors into customers.
Web Loft Design Solution
Our team utilized Google Analytics and Google Search Console to capture a baseline for organic traffic, impressions, and clicks. This included uncovering high-conversion, low-competition keywords to elevate their Google ranking.
Additionally, we paid particular attention to their existing site, focusing on delivering on-site and off-site technical SEO aspects to improve the overall user experience.
A big part of our strategy was targeting specific keywords. For example, we ran full-scale campaigns to target “food handler certification”, a high-traffic, high-conversion keyword.
Our team created and posted articles and obtained backlinks from high-authority websites. This allowed us to get American Course Academy to number one for this keyword, enabling the site’s clicks and conversions to track way ahead of its previous six-month performance.
Results
Since starting their SEO campaign six months ago, the American Course Academy has seen massive results. In just six months, we’ve seen organic traffic increase by 404%, with events soaring by 410%. This is due to their average search position, moving from 24.1 to 14.5.
However, this traffic has also translated into tangible business results. Conversions have risen by 420% over six months, with revenue growing 550%. With our improvements across their site, they’re already seeing a profit on their investment, allowing them to begin moving into new markets.
Our campaign remains ongoing, with our team identifying considerable room to further grow the brand’s online presence.
420%
increase in conversions
404%
increase in
organic traffic
422%
increase in events
Olena Villasana
Co-owner
"Web Loft Designs did an incredible job with our online courses! They created five specialized courses for food handler and alcohol server certifications in Texas and Utah. What’s impressive is how they tailored each course to fit different state regulations, offering them in both English and Spanish for better accessibility.
Their system for bulk purchases? A game-changer for businesses! It made managing assignments a breeze. Also, their project management skills ensured everything ran smoothly, delivering courses right on time. Plus, they aced SEO, ensuring our courses rank high on search engines.
In short, Web Loft is your go-to for custom, compliant courses. Their knack for project management and tech skills truly set them apart in creating top-notch online learning."
550% increase in revenue
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