Case Study

Imaging Spectrum

Jim Davis

Vice President, Sales and Marketing

http://www.imagingspectrum.com/

Printing Equipment and Supplies

Plano, TX

Imaging Spectrum, a leading printing solutions provider in Plano, Texas, came to Web Loft with a dual challenge. They needed to merge two established websites - Pakor.com and ImagingSpectrum.com - while transitioning to Shopify Plus. 

Challenges

The project required consolidating both B2B and B2C segments under the Imaging Spectrum brand, modernizing their outdated design, and preserving substantial organic traffic (over 10,000 monthly visitors across 3,000 product pages). With multiple product variations creating more than 60,000 unique URLs, this complex migration demanded careful strategic planning.

Web Loft Design Solution

We developed a comprehensive migration strategy that included:

  • Complete websites rebuilding (consolidation of 2 websites) on Shopify Plus
  • Strategic implementation of 18,000+ URL redirects
  • Merging two distinct domains while maintaining brand identity
  • Creating unified user experience for both B2B and B2C customers
  • Modernizing design while preserving SEO equity

The Results

The migration exceeded expectations, delivering impressive results:

  • 63% revenue increase within 90 days post-launch
  • 14% organic traffic growth in the first month
  • Successful consolidation of two brands into one
  • Seamless transition for both B2B and B2C customers

 

78%

increase in conversions

14%

increase in organic
traffic

63%

increase in revenue

More visitors to website means more sales

63% increase over 90 days

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