5.0
Clay Paul Insurance Gets a Modern Edge to Drive More Leads
1320 Greenway Drive, Ste. 640
Irving, TX 75038
Challenges
Clay Paul Insurance has been a trusted name in personal property and casualty insurance for years, but their website just wasn’t keeping up. They relied heavily on word-of-mouth, but their website didn’t reflect the quality of their service. They were missing out on younger, tech-savvy customers and leaving leads on the table. They needed more than a pretty site: what they needed most of all is an effective customer journey that actually worked for every type of visitor.
Solution
We worked closely with the Clay Paul marketing team to completely rethink their digital experience. Our goal was to make it ridiculously easy for anyone, from first-time renters to seasoned homeowners, to get a quote and feel confident about choosing Clay Paul.
We custom-built a flow that adapts based on the user’s needs creating a personalized journey for each visitor. Whether someone’s looking for auto, renters, or homeowners insurance, they are guided through a smart, step-by-step quote process that’s quick, clear, and easy on the eyes. We created:
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A modern, mobile-friendly design that feels fresh but professional
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Individual quote forms for each type of insurance
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A dynamic FAQ section that actually answers questions
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Integrated QR codes to bridge offline marketing with online action
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Real-time live chat to meet customers where they are
And even though we launched the site in three weeks, we put a ton of thought into the user experience making sure every click and scroll was purposeful.
Results
Just a few months after launch, the client told us the new site had “far exceeded expectations.” Conversions are up, and the feedback from customers is all positive.
Clay Paul Insurance now has a site that doesn’t just look great but it works hard behind the scenes building trust and generating leads.
Featured Work
