5.0
Dan Roberts
The technology we asked them to build was complex. As a business owner, I cannot stress enough how much I appreciated working with an outside vendor that actually does what they say they will do. They are people of integrity. I have consistently worked for more than twenty years with in-house and outsourced development teams, I can honestly say that my experience with Web Loft was the best overall experience I ever had while engaging a third-party development group.
Maximize Revenue
From Your Website
Are you getting the absolute best that you can out of your website? If not, you are selling yourself short. We can use the information that your site provides as a way to improve the way that visitors make choices when they are on your pages.
Customer Journey Focus
Organic Search + Email Optimization = Increase in Sales
We analyze your data and use it to improve conversion rates
Conversion rates are what matter most because they are what is going to make the business successful. The goal is to convert browsing visitors into paying customers. We generate conversions by optimizing the overall conversion rate of the site.
With proper analytics and strategic optimization tactics, your website can be fine-tuned and shaped into a powerful platform that gets results and converts visitors into customers.
Customer Journey Focus
Organic Search + Email Optimization = Increase in Sales
Search Engine Optimization
Your website will not convert if it is not visible on the web. Proper search engine optimization provides high-ranking search engine visibility, which in turn, creates the perfect environment for high conversion rates.
Well-developed pages with high-quality content will achieve higher search rankings for your target audience.
Effective SEO calls for keyphrase research and refinement. We have a thorough, aggressive technique that can be customized to fit your needs and connect you to the people that are looking for what you are selling.
- Keyword research — we research and refine the best keywords and keyphrases for the success of your website. Every landing page that we implement will be for maximum effect.
- Cornerstone content — we use vital keywords and phrases to help you create influential cornerstone content that shows you as the expert, and helps to boost search engine visibility.
- Technical SEO — the structure of your website has to be pristine in order to compete in the search engines. Our highly-skilled developers make sure that the technical side of your SEO is impeccable.
Conversion Rate Optimization
While SEO directs traffic to your site, the way visitors experience the site will determine the way that they behave while they are there. Strategic design for the ultimate user experience will inspire visitors to take action.
Conversion rate optimization is a process that uses web traffic data to pinpoint where there is a need for improvement and where things are working.
Our team of experts read data and restructure the layout of pages and content in a way that optimizes each and every page of the website to get the most out of every visit.
- Strategic A/B tests are a great way to determine what your visitors like and don’t like while on your site. We compare the best against the best to achieve the highest results.
- Call to action placement is key to getting the attention of visitors and guiding them towards an action that leads to a conversion.
- Performance measurement gives a clear map of where visitors are engaged on your site, where they are not, and where improvements should be made.
Publishing the website, collecting data, analyzing that data, then implementing changes where they are needed in order to develop the website into an intricately structured work of art are all parts of the process that lead to epic returns and high conversion rates.
Conversion Rate Optimization
While SEO directs traffic to your site, the way visitors experience the site will determine the way that they behave while they are there. Strategic design for the ultimate user experience will inspire visitors to take action.
Website Conversion Funnel:
from initial visit to becoming a customer
Effective CRO calls for quantitative and qualitative data
01. Quantitative CRO
Is when we sift through analytical data such as the number of visitors that visit the website, the pages that they visit while they are there, the times and dates of the visits along with any calls to action that they completed.
Data analyzing platforms such as Google Analytics provide raw data that gives us an idea of the way people find the site, and the direction of flow that they demonstrate while they navigate the pages.
02. Qualitative CRO
Focuses on the unique characteristics of the people that visit your website. Besides the number of people that visit your site, and where they come from, the reasons why visitors engage with your content - or don’t engage - matter. Creating an engaging user experience is much easier when you know who your users are, and what they want.
Our team uses advanced strategies that help you understand your visitors so that you can better serve them. CRO is not a one size fits all practice. The best way to get the most out of every visit to your site is to be aware of the needs of those visitors.
We Use What Works Best for YOU
What works best for one business is not always what is best for another. There is no universal one size fits all strategy. Getting and analyzing critical data is a common practice, however, the way we use that data is an altogether different spectrum.
We use YOUR data to better optimize YOUR site for YOUR visitors.
Instead of trying to guess what your visitors want, and how they will act, we will use the facts that we discover to understand their needs and implement our findings into the fabric of your site.
What are the Results of Website Optimization?
We use the data that we discover from analyzing your site to re-direct the flow of the visitor journey on the site. What we find is that:
- Your search results are ranked higher giving you stronger visibility
- More qualified leads click on your search results
- Your visitors are more in line with your target market
- Optimized calls to action generate higher conversion rates
- The overall success of the site climbs above expectations
Ongoing Support
and Optimization
Successful websites are not a typical one-and-done solution. Technology changes, trends change, products change, and people’s tastes change.
We build relationships with our clients that grow and continue to cultivate success. As trends come and go, the needs of a website shift with the times. We stay on top of the shifts and remain focused on the ultimate goals of the business.
What we do:
- Stay in line with the ever-changing dynamics of search engine algorithms
- Keep up with the latest technology trends
- Remain informed about business trends and shifts
- Roll and flow with the changes
We provide ongoing simple solutions for some of the most complex issues that most businesses face.
Everything You Need In One Place
All of the components that lead to a successful website are
available to our clients at any time.
Web
development
and design
Web hosting
App
development
Systems
integration
SEO
CRO
Content
development
An ongoing relationship with Web Loft Designs ensures a simple, hassle-free web development solution. You communicate with us directly and let us handle all of the technical work.
We deliver a complete analytical breakdown for the activity on your site including how much traffic you are getting and how well your conversions are doing.
Our team will show you the facts. Most of our clients watch in awe as their stats rise and continue to rise.
If you want real results that you can actually see happening -let’s talk. Soon.
Our Process
Process steps
1
Discover
We research your business’ unique needs and existing processes to determine what efficiencies can be gained through integration and process streamlining.
2
Strategy
We create a strategy that will best integrate the various systems in your business to maximize results while reducing the output of resources.
3
Development
We develop solutions to integrate the various systems in your business to include but not limited to CRMs, ERPs, Websites, POS, Mobile Applications, Marketing Automation, etc
4
QA
Before launching the new integrated system, we thoroughly test the applications and systems to ensure that they are working as designed.
5
Deployment
We systematically deploy the newly integrated system to reduce impact and maximize implementation within your business.