Case Study

French Pharmacy

Jerome Salem

Owner

https://frenchpharmacy.com

Ecommerce

620 N Shore Dr
Miami Beach, Florida, 33141

French Pharmacy is an eCommerce-based business that is proud to offer some of the finest French beauty products available on the market. From gentle skin-cleansing exfoliants to nutrient-packed hair restoration shampoos, French Pharmacy strives to deliver high-quality products to their beloved customers. The French Pharmacy team believes in the philosophy of the French: Less is more. Between the dedication to deliver excellence, and the belief that love is the foundation for everything it is, French Pharmacy is an icon of greatness.

Challenges

French Pharmacy came to us in the Spring of 2019. They were launching a new e-commerce website to bring their products to the United States and desperately needed search engine optimization. Their domain was brand new, so it had no authority, traffic or keywords. Therefore our initial focus went to getting organic search traffic to target it. We also saw the need to improve the user experience on the website to boost customer retention.

Web Loft Design Solution

In order to increase organic search, we needed to build high-quality backlinks to the main domain with off-site published articles. We began an active outreach program targeting the publication of 50 unique articles. After 3 months we were able to secure 50 high domain authority backlinks. This SEO technique increased organic search but also led to direct affiliate sales.

The Results

Since starting their SEO campaign, French Pharmacy’s organic traffic has grown by more than 520%. This has resulted in a revenue increase of over 271% and a growth of 300% in transactions. With the website improvements implemented by our Conversion Rate Optimization team, the e-commerce conversion rate has grown by more than 29% and their revenue by more than 472%.

341%

increase in traffic

467%

increase in revenue

422%

increase in transactions

Year over Year Traffic Increase

Over 600% increase in all traffic sources

Click to enlarge image

More visitors to website means more conversions

Improving the customer shopping journey increased conversion by over 422%

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