5.0
Imaging Spectrum, a leading printing solutions provider in Plano, Texas, came to Web Loft with a dual challenge. They needed to merge two established websites - Pakor.com and ImagingSpectrum.com - while transitioning to Shopify Plus.
Case Study
Imaging Spectrum
Jim Davis
Vice President, Sales and Marketing
http://www.imagingspectrum.com/
Printing Equipment and Supplies
Plano, TX
Challenges
The project required consolidating both B2B and B2C segments under the Imaging Spectrum brand, modernizing their outdated design, and preserving substantial organic traffic (over 10,000 monthly visitors across 3,000 product pages). With multiple product variations creating more than 60,000 unique URLs, this complex migration demanded careful strategic planning.
Web Loft Design Solution
We developed a comprehensive migration strategy that included:
- Complete websites rebuilding (consolidation of 2 websites) on Shopify Plus
- Strategic implementation of 18,000+ URL redirects
- Merging two distinct domains while maintaining brand identity
- Creating unified user experience for both B2B and B2C customers
- Modernizing design while preserving SEO equity
The Results
The migration exceeded expectations, delivering impressive results:
- 63% revenue increase within 90 days post-launch
- 14% organic traffic growth in the first month
- Successful consolidation of two brands into one
- Seamless transition for both B2B and B2C customers
78%
increase in conversions
14%
increase in organic
traffic
63%
increase in revenue
More visitors to website means more sales
63% increase over 90 days
