EXOLUX Ecommerce for a start-up

Challenge

When EXOLUX, a trailblazing skincare company, approached Web Loft Designs, they were facing critical challenges in their digital presence. Despite offering revolutionary products like the EXO-10 Serum, their online platform was holding them back. A malfunctioning e-commerce site was impeding sales, while their website’s lack of responsiveness was frustrating users across devices.

Solutions

We tackled EXOLUX's challenges head-on with a tailored approach. We began by completely rebuilding their online store using WordPress and WooCommerce, creating a robust e-commerce site that could handle global transactions with ease.

Next, we focused on making the site look great and function smoothly across all devices. 

To streamline EXOLUX's operations, we integrated key tools into their new website. Quickbooks now handles their financial management, while Shipstation makes order fulfillment a breeze. We also implemented Constant Contact CRM to help Exo Lux build stronger relationships with their customers.

To enhance customer trust and engagement, we implemented strategic tools. Yotpo's review system was integrated to showcase authentic customer experiences, while Tidio's live chat functionality provided immediate customer support. This significantly improved user interaction and bolstered ExoLux's credibility in the competitive skincare market.

Results

These solutions worked together to transform EXOLUX's online presence, turning their website into a powerful tool and positioned them for growth in the competitive skincare market.  Key improvements include:

1. A fully functional online store capable of handling global transactions
2. Responsive design ensuring smooth functionality across all devices
3. Streamlined operations with integrated tools like Quickbooks and Shipstation
4. Improved online visibility through SEO efforts and strategic backlinks.  Targeted reach through Google Ads campaigns and social media initiatives

Additional Services

Expanding on our initial redesign, we provided EXOLUX with a comprehensive suite of digital marketing services. Our Power Backlinks strategy secured high-profile placements on authoritative platforms such as MSN.com significantly enhancing EXOLUX's industry standing. 

Continuous SEO efforts were implemented to drive sustained organic growth, while our Conversion Rate Optimization techniques refined website performance to maximize conversions. 

Additionally, we executed targeted Google Ads campaigns and strategic social media initiatives, effectively amplifying EXOLUX's market reach and customer engagement. This multifaceted approach solidified EXOLUX's position in the competitive beauty sector, driving long-term growth and digital success.