5.0
Website Development for Paragon’s Specialized Care Division
2895 Lewis Lane
Paris TX 75460
Challenges
Paragon Post Acute Care, a Texas-based provider of physiatry and pain management services for nursing homes, needed a dedicated online presence to distinguish itself from its outpatient division. Their existing website, focused on outpatient services, didn't effectively address the specific needs and interests of their post-acute care target audience, hindering their ability to reach potential clients in the skilled nursing and long-term care facility sectors.
Solutions
Web Loft Designs developed a comprehensive online strategy to highlight Paragon's specialized services.
At the core of this approach was a custom WordPress site, tailored to communicate directly with nursing home decision-makers about Paragon's post-acute care offerings. To enhance user engagement, we integrated an interactive map of Texas, allowing potential clients to easily locate Paragon's service areas across the state.
The site's user-friendly content management system gives Paragon's team the ability to keep their site content current with minimal effort.
Complementing these features, we implemented a targeted SEO strategy to boost Paragon's visibility in relevant search results within the post-acute care sector.
Results
Paragon's new website puts their post-acute care services on the map - literally. With an interactive Texas map and clear messaging, it's now easier for nursing homes to find and connect with Paragon. The site showcases their physiatry and pain management expertise, driving new business opportunities. Thanks to a user-friendly CMS and strong SEO foundation, Paragon can keep their online presence fresh and visible to potential clients searching for specialized care.
On a personal note
Karen McNerney - Chief Operating Officer
I have had the pleasure of working with Marina, Paul, and the team at Web Loft Designs on developing and managing two websites for our medical practice. From start to finish, they have been nothing short of fantastic and an absolute joy to collaborate with.Their boundless creativity, meticulous attention to detail, and deep understanding of our vision have made the entire process seamless and inspiring. They listened carefully to our needs and turned them into visually stunning and functional websites that perfectly reflect our mission and services. Managing two different sites could have been a challenge, but their professionalism and organization ensured everything ran smoothly, on time, and with clear communication.We also work with their SEO team, and working with Michelle and her team has enhanced our leads and created appointments.We are beyond satisfied with the results and highly recommend Web Loft Designs to anyone looking for a talented, responsive, creative web design team!
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