5.0
Zenith Speech and Debate Training Program
1641 W Hebron Pkwy
Carrollton, TX 75010
Challenges
Zenith Speech and Debate Academy's website was underperforming in key areas. Conversion rates from visitors to enrolled students were significantly lower than desired. The confusing registration system discouraged interested families from enrolling. Additionally, it struggled to effectively communicate the unique value of speech and debate skills compared to other extracurricular activities. The site failed to showcase the long-term benefits of speech and debate skills. And last but not least, the Zenith team was burdened with time-consuming manual updates for events, classes, and photo galleries which occasionally led to inconsistencies across the site.
Solutions
We revamped Zenith's online presence with a strategic redesign.
- We created a clear path from site visit to registration, using smart calls-to-action and a user-friendly inquiry form.
- To showcase Zenith's value, we highlighted the benefits of speech and debate skills throughout the site, emphasizing their impact on future success.
- We streamlined the payment process and added new payment options, making enrollment more convenient for parents.
- By harnessing the power of WordPress CMS, we made it easy for the Zenith team to update any part of the site.
- Additionally, we integrated a custom event management plugin, further simplifying administrative tasks and event updates.
Results
The redesigned website has significantly improved Zenith's online performance: registrations for programs have increased, along with parent engagement and inquiries.
Testimonials and success stories now effectively showcase program benefits. The new event management system has streamlined administrative tasks, freeing up the Zenith team to focus on education. With its mobile-responsive design, the site offers a seamless experience across all devices catering to busy parents' needs.
Featured Work
